Whether you’re selling a residential home or a commercial property, showcasing the place in the right way can help you attract not only multiple offers, but also the best ones to maximize pricing. While this may include pictures, the concept also covers getting the property ready for physical inspections and tours. It’s important to think through how it should look and what (if anything) needs to be done to it to attract buyers.
Follow these guidelines to place a property in its best light when selling.
Know Where to Start When Selling
For residential places, placing a property in its best light could include decluttering, adding light fixtures to brighten up areas, making repairs or renovations, and then staging as first steps. Commercial properties tend to be much different when it comes to preparations. While you don’t want the place to look dark or cluttered, it may not be necessary to make repairs. Investors might see areas that need improvement as opportunities to reposition a property and add value. You might not need to replace fixtures or put in new countertops in a commercial space, for instance.
Be Transparent
The property’s location, dimensions, and floorplan are key information for buyers. When creating a brochure or sharing details, include a map of the area which shows surrounding streets or buildings. If there are issues related to the property or its condition, investors may want to know so they can properly build a business plan. A disclaimer that provides the seller a level of protection can be added too, and an attorney can help you draft this.
Have the Right Brochure Design
If you’re creating documents to share like a brochure, ask a reputable graphic designer to help you select the right colors and tone, especially if they specialize in residential or commercial property marketing. You’ll want the brochure to be eye-appealing and highlight aspects of the place that will be of interest to buyers. Include details that are relevant to the city or town and portray market trends. Be careful to avoid small print or so much information that investors find it overwhelming to read through.
Use Professional Photos
Poor angles or low lighting can hide the qualities of a great property. The right pictures make a significant difference in both residential and commercial buildings. A potential buyer might breeze over low-quality photos. However, those same investors could be ready to tour a place that features professional snapshots.
Offer Digital Displays
Besides the right pictures, creating a virtual showing of the property should be done professionally too. This way, you can be sure to get the right staging and light. Drone videos help interested parties get an overview of the property from above and see the surroundings too.
I’ve found that I often get a higher response from the videos of properties that I post on LinkedIn or Instagram compared to times when I show pictures of the places. If you’re looking for some examples, check out the ones that real estate entrepreneur Ryan Serhant, founder of SERHANT, a multidimensional real estate brokerage, posts. They’re well produced and include attention-grabbing features.
Include Attractive Amenities
Is the place located close to public transportation routes? Is it near highly rated schools or medical facilities? The neighborhood’s features should be communicated to buyers. These might include parks, nearby businesses, or a growing population. For multifamily properties, information on the amenities of the units could be listed as well. Overall, you’ll want potential buyers to know what benefits they can expect to find in the new location.
Taking the time to put a property in its best light when selling can help it get attention in the market. As buyers look for opportunities, they may be drawn to a place that is visually appealing. By including the highlights of the property, investors will be able to better know if it fits into their goals and portfolio. In the next article, we’ll discuss the following step of the selling process, which involves building a great marketing plan and then carrying it out.
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